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Trillion Dollar Coach ๐Ÿ“•
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Trillion Dollar Coach ๐Ÿ“•

Our summary & review of Bill Campbell's famous leadership handbook.

Luca Rossi's avatar
Luca Rossi
Jan 31, 2024
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Hey there! This is aย Book Editionย ๐Ÿ“— โ€” where I publish my review + summary of a famous non-fiction book in our space.

It is made possible by theย book clubย in the community, where every two months we decide on some book to read in the engineering/management space, and we review it together in a live event at the end of the period.

I want to thankย Robert, Paolo, and Hok-himย for joining this review and supplying their ideas for this time ๐Ÿ™

You can find more details about the book club below:

Book Club ๐Ÿ“—

Book Club ๐Ÿ“—

Luca Rossi
ยท
October 31, 2023
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Over the last two months we have read Trillion Dollar Coach: The Leadership Playbook of Silicon Valley's Bill Campbell.

The book was written a couple of years after Billโ€™s death, in 2017, by Eric Schmidt, Jonathan Rosenberg, and Alan Eagle โ€” three Google executives who worked with him for many years.

Me and the book

The first thing I want you to notice is in the title. It says: โ€œSilicon Valleyโ€™s Bill Campbellโ€, rather than just โ€œBill Campbellโ€. When you think about it, itโ€™s odd โ€” we donโ€™t usually attach people to places this way.

I donโ€™t know the authorsโ€™ intent, of course, but I suspect itโ€™s about pride. Bill Campbellโ€™s story has shaped modern Silicon Valley like few others, and now it just belongs to everyone, like the Golden Gate or the Sequoia National Park.

In fact, it is one of those stories you will find hard to believe โ€” on so many levels. It is the story of a football player turned football coach, turned marketer at ~40yo, then turned executive coach to the likes of Steve Jobs, Larry Page, Jeff Bezos, and Sheryl Sandberg.

The story could easily fit a traditional, Walter-Isaacson-style biography, but these authors are not novelists: they are executives, so they created a handbook instead. A handbook of Billโ€™s leadership style and teachings, for leaders and companies to learn from.

We will review this thoroughly, so here is the agenda:

  • ๐Ÿ›ฃ Billโ€™s Life โ€” highlights from Billโ€™s incredible life.

  • ๐Ÿชด Team First โ€” smarts & hearts, the King Arthurโ€™s round table, and other memorable takes.

  • ๐Ÿคย Building Trust โ€” how you earn your peopleโ€™s respect, rather than demanding it.

  • โค๏ธ Power of Love โ€” breaking down the walls between the human and professional persona.

  • ๐Ÿ“Œ Bottom Line โ€” my final thoughts on the book and what we can learn from it.

Letโ€™s dive in!

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