How to Balance your Engineering Investment ⚖️

And avoid building too many features too fast

Most engineering teams are terrible at prioritization.

They talk endlessly about moving fast, being agile, and creating customer value, but do not realize they are shooting themselves in the foot by trying to work on too many things at once.

In this newsletter edition we focus on one way this problem can manifest: being stuck in building feature after feature. We explain why things will not improve if you just keep shipping more stuff.

Here is what we will cover:

• 🌡️ Symptoms of being stuck building new features — the most common tell-tale signs.

• 💸 The real cost of feature development — the different types of work involved during the full life-cycle.

• ⚖️ Measuring the balance of engineering work — how you can measure where you spend your time, and why you should.

• 🏃‍♂️ Breaking out of bad habits — your best options to break the cycle and alleviate the root causes of your problems.

Let’s go!

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